Sunday, November 28, 2010

JYJ Performs Live in Billboard Studio

Korean pop trio JYJ is nothing short of a sensation in Asia, and the international fervor found its way to U.S. shores when they debuted the group's debut album, "The Beginning,in October. Given the overwhelming feedback we received, we were proud to invite Kim JaeJoong, Park YuChun and Kim JunSu to our New York studio, where they performed two tracks from the album, talked about working with Kanye West and Rodney Jerkins, and took LOTS and LOTS of photos. America, meet the new faces of K-Pop.                                                                                                                                    
                                     
JYJ called it a "great honor" to work with Jerkins (who produced "Empty") and West. "When we met [them] we realized we had a similar goal," the guys added. "For them it was to take their music to the East, while for us, we wanted to bring our music to a wider audience in the U.S."